By Roger Pelton
Selling Signtronix signs resembles nothing more than being a private detective. Often the easiest sales are the hardest to find. And, as in the detective business, the easiest way to find out about these is to be inquisitive. I ask questions of everybody… the gas station attendant, waitresses, business people and anybody else on the street.
I explain I am new in town and my factory sent me here to talk to progressive business people. I have only been in town a short time and they have been here for many years. I would really appreciate some of their knowledge of the business activities in their city. Then to help shake up the memories and got them thinking, I name some different types of businesses. This always works. Ask, ask and ask some more! The same private detective procedures ring true for Signtronix referrals. The easiest and perhaps most lucrative, detective work you’ll ever do is asking for referrals!
Love What You Do: Of all the qualities a leader can have, passion is the most important. Passion is something you can’t fake. It starts in the soul and is fueled by belief that what you’re doing is important. Every day has to count. Make an effort to learn something new every day, to inspire others and to be inspired. Most importantly you should love what you do!
