By Jim Callahan
Cancellation….that dreaded word! Every one of us has been there and it’s no fun.
YOU lose, YOUR CUSTOMER loses and the COMPANY loses.
One of the hardest things to repair in our business is a customer that changes their mind because he or she is uncomfortable with some aspect of the sale. Once a customer makes a decision to cancel the order it becomes very difficult, if not impossible to reverse their decision. The very BEST time to handle any problem or uneasy feeling the customer may have is while you are there, in front of the customer – hands on.
What if you could find a way to GREATLY reduce cancellations, build customer’s confidence in their decisions and ANCHOR their buying experience to a POSITIVE FEELING? Would you do it? YES! Great, let’s get started.
After the sale is made and just before you walk out the door….. Read the rest of this entry »